One of the major benefits in running a multilingual site is appearing high on Google search results in different languages. The process of promoting your site to the top is called SEO and when it’s happening on a multilingual site, we call it “multilingual SEO”.
Just to get a few things out of the way before we get started. There is no magic here, no tricks and no shortcuts. We can’t pay our way to the top and we can’t take shortcuts. We can follow good practices and use good tools to achieve our goals and get visitors from all over the world to visit our site and buy our things.
In this tutorial, we’ll review the objectives, tools and best practices for multilingual SEO.
SEO Basics – How it Works and What We Should Expect
Imagine for a second that you’re the all mighty Google. You get billions of people looking for different things 24hs per day. You have to pick 10 sites from the entire Internet and show them on the first page for every search.
There are hundreds of millions of web pages for you to pick just 10 items for and you need to do that in a split second.
When we think about it this way, we understand that everything is automated and there’s nobody to talk with. We cannot pay to have our site appear higher. So, any SEO or web development first that guarantees #1 place on Google search results is selling you nothing but air. At best.
So, back to Google. If you were Google, how would you tell what 10 pages to show for a search results? The answer is surprisingly simple and also explains to us what we need to do in our SEO work.