Google Analytics Donation Tracking uses Google Analytics’ Enhanced E-commerce features to measure your donation campaign success. Track user interactions with donation forms across the user’s site experience, including initiating the donation process, completing a donation, admin refunds, and more.
Tracking Donations with Google Analytics’ Enhanced E-commerce
With Google Analytics Donation Tracking you can take the guesswork out of understanding how your website visitors donate. Enhanced E-commerce tracking is free and built right into Google Analytics. When enabled, it captures a wealth of information about your donation transactions, including the transaction amount, traffic sources, most popular donation forms, and the number of visits made before a donor gave.
“But wait,” you ask “We don’t sell products…” That’s OK! Payments still occur and therefore transactions are made. This means that you can leverage the power of Enhanced E-commerce tracking for donations, too!
Unlock Powerful Reporting Features
Not only do you get better transaction data within Google Analytics, but this integration also opens up access to a world of useful reports:
Most valuable traffic sources
Most popular donation forms
The number of visits made before a user donates
Which donations are refunded most
Which donation forms have the highest conversions
How Google Analytics Donation Tracking for Give Works
You most likely already have Google Analytics tracking implemented on your website. This Add-on doesn’t aim to replace your current integration. Rather, its goal is to enhance it. Simply install and activate the Add-on and immediately your donation data will begin tracking in Google Analytics.
Please note that you need to use the GA’s Universal Analytics in order to use Enhanced E-commerce tracking. Most likely, you already are as it has been the standard for years now.
Additional Plugin Features:
Easy zero-hassle setup.
Track conversion rates.
Track donation form impressions.
Customize tracking values.
Track test donations.
Lightweight codebase won’t slow site.
Built to work with your existing GA implementation.